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22. März 2012, 14:36:44
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Die gute alte Mund-Propaganda
Von Conradin Egli, 04. September 2007 – 13:50:00
Folgende Erkenntnis ist mittlerweile auch bis in die letzten Reihen durchgedrungen: Es ist wesentlich billiger einen bestehenden Kunden zu halten, als einen neuen Kunden zu akquirieren. Doch Gründe für Abwanderung der Kunden gibt es viele, wie folgende Grafik zeigt (Quelle: US News & World Report):
Das alt-bewährteste Mittel effektiver Vermarktung, so bestätigte jetzt wieder Matthias Horx vom Zukunftsinstitut, ist immer noch die gute alte Mund-Propaganda. So behaupten P&G, dass aus einem Gespräch zweier Mütter, die sich lobend über ein Produkt einer Marke äussern, schnell eine Minizielgruppe von 1.000 Müttern werden kann.
Laut einer weltweiten Untersuchung von Roper Report/GfK hat sich in den letzten 30 Jahren die Mund-Propaganda am stärksten weiterentwickelt. So bezogen 1977 67% der Befragten ihre Shopping-Ideen über diese älteste und billigste Marketing-Methode der Welt, 2006 waren es hier schon 92%.
Wofür brauchen wir Medien, wenn wir Menschen haben?
- Kategorie: Marketing
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...virales marketing
hi conradin
ja, die gute alte mund-propaganda...
aber die "marketer" tun sich schwer dies einzusehen..:
http://fischimohr.blog... />
gruss
frédéric